Leadership Team

Brian Woodham

Chief Executive Officer

After founding Reformis in 2003, Brian assumed the role of Chief Executive Officer in 2006 and continues to focus on the strategic business development of the company in addition to day-to-day management activities. Prior to Reformis, Brian was Divisional Director of MMT Computing plc, where he assisted in the creation and development of their in-house asset management practice in the early 1990’s. Brian is a graduate in Aeronautical Engineering from Imperial College London.

Paul McPhater


Paul McPhater

Paul joined Reformis as a Non-Executive Director in 2017 and took the role of Chairman in 2019. Paul joined Cadis in 2006 and was COO until 2012 when they were acquired by Markit. Paul was Managing Director and Global Head of Professional Services within Markit Group Ltd, leaving the newly formed IHS Markit in 2016. Paul is a graduate of Strathclyde Business School.

Rav Swamy

CEO – Rest of the World

A University of Auckland graduate with degrees in Accounting and Finance, Operations Management, Management Science and Information Systems, Rav has been consulting in financial services since 2003. Successfully delivering large programs of work in 4 continents, his consulting background is diverse and includes working in the business as a Risk Analyst, leading buy-side technology teams, executing large Enterprise Data Governance and Management change programs, as well as architecting and building bespoke Order Management Systems. Rav’s role has been pivotal since joining in 2007, earning Reformis recognition in new regions and helping the company become a global player.

Tom Cunningham

Global Practice Lead - Advisory

Tom Cunningham

Tom has over 20 years' senior-level experience of the financial services sector. Prior to joining Reformis in February 2020, he was COO at a leading international software firm. He was formerly CTO of Jupiter Asset Management following a similar role at Columbia Threadneedle. Having managed departments ranging in size from 30-500 people, he has successfully managed global delivery programmes with budgets in excess of £50m. After graduating from Cardiff University with a Masters degree in Systems Engineering, Tom worked in oil exploration for Schlumberger, BP and Shell. He also holds a Bachelors degree in Marine Science.

Adam Davis

Global Practice Lead - Data

Adam joined Reformis in 2013 as their first North American hire. Since joining, Adam has assisted in growing the North America business while delivering on a number of high value projects in the Data Management space. Prior to joining Reformis, Adam was the Technical Lead for Data & Client Reporting at Cohen & Steers, where he led initial implementations of enterprise data management and client reporting solutions. Adam has over 15 years of experience in the Investment Management Industry, graduating from the State University of New York, Binghamton in 2004 with a degree in Finance & Economics.

Katherine Lynch

Global Practice Lead – Front Office

Katherine leads the Reformis Front Office consulting practice. In addition to directly supporting clients, she is responsible for managing the company’s work for clients relating to Front Office projects. She joined Reformis in 2016 specialising in Front Office systems with specific focus on Portfolio, Order and Execution Management platforms. Before joining Reformis, Katherine held roles at Bank of Montreal (formerly F&C Asset Management) and M&G Investments with responsibility for implementing front office change initiatives. Prior to relocating to London in 2011, Katherine worked at AllianceBernstein in New York as both a Private Client Associate and Business Analyst. Katherine graduated with a degree in Biology from Duke University in Durham, North Carolina.

Simon Hammond

Chief Operating Officer

Simon joined Reformis in 2005, initially to run client development projects from the Reformis office, before completing numerous on-site client assignments. Simon joined the management team in 2015 as Operations Director and assumed the COO role in 2019. Prior to Reformis, Simon was a Project Manager at BBC Technology and MMT Computing plc. Simon is a graduate in Computing and Informatics from Plymouth University.

Sunny Feng

APAC Regional Lead

Sunny Feng

Sunny joined Reformis North America in 2017 consulting under the Data Management practice. In 2021, Sunny relocated to Sydney, Australia and assumed the role of APAC Regional Lead as a result of Reformis’ long term strategy for global expansion. Prior to joining Reformis, Sunny oversaw an Investment Data Management team for a large asset manager, with the implementation of a new data program as one of his deliverables. Sunny has over 15 years of experience in the investment management industry with a deep background focused in the back and middle office operations, project management, and business analysis to support clients working with different systems, vendors, and asset classes. Sunny graduated from the State University of New York , Stony Brook in 2005 with a degree in Business Management.

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